Anchor Brewing Sold!

Ugh, marketers.  From what I've read of the purchasers so far, they seem to in it more from the marketing angle.  They started in beverages with vodka, for pete's sake.  If there isn't a clearer (no pun intended) example of a purely marketing-driven beverage product than vodka, I can't think of it.  But if they, as creatures of the market, feel it's a solid investment, then they should want to preserve its marketable mystique.  Anchor has enormous brand equity as a quality-before-quantity top-shelf label, and they could easily dilute that by taking it in a mass-marketed direction.  We'll see how much pressure to grow they will bring to the table.  How much more production capacity can they wring out of the current facility?  Will they alienate their die-hardest fan base (us!) by cutting down on public relations events and corporate largesse (Cal HB Club of the Year)?  They will probably try to make the calculation of which costs more, carrying it on or cutting us loose.  All we can do is wait and see.  I won't try to second-guess the intentions of the new owners.  I will make no predictions.  Just keep an eye on 'em.