Yahoo Finance create a list of beer brands that have suffered drastic sales slides since 2006.
Their sales analysis didn't include craft beers or the malternatvie segment, but instead looking at major brands. It is interesting to see that of all the brands to take a hit, the biggest percentage loss belongs to Michelob which from dropped from 2006's 500,000 barrels to 2011's 140,000 barrels or MGD with the biggest volume loss of 1.7 million barrels!
All of this is bound to be a mix of factors: economy, brand cannibalization, redirected efforts and yes, people developing a better taste in beer.
- Drew Beechum's blog
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